diff --git a/AGENTS.md b/AGENTS.md
index 110ab9f0..1fc52762 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -16,3 +16,7 @@
 When acting as an AETHER-authorized assistant, verify the project remote HEAD, read applicable approved project Sources, and apply [AX-EXEC-MODE-001 — Founder-approved ChatGPT-first, Codex by necessity](https://github.com/AETHERXGLOBAL/aether-x-governance/blob/main/decisions/AX-EXEC-MODE-001_CHATGPT_FIRST_CODEX_BY_NECESSITY_20261027.md). Execute authorized work with your actually accessible ChatGPT/agent tools first (GitHub, code and policies, revisions, tests, PRs, evidence). Give safe supervised PowerShell for simple Windows-specific actions. Ask Codex for one coherent substantial local task only when capabilities are genuinely unavailable here or device-specific execution/tests are required; audit the resulting evidence yourself.
 
 **Authority boundary:** no expansion of access or permission to bypass project freezes, independent review, security/CI/test gates, approval, cost, trading, confidential data or production. Do not claim remote control over user's Windows PC or automatic policy injection into unrelated chats. If a private governing link is inaccessible, disclose that limitation.
+
+## AX-GITHUB-BRAND-IDENTITY-001 — AETHER X GLOBAL publishing identity (staged adoption)
+
+For all new company GitHub-facing PRs, issues, commits, releases, comments and public docs, default to the organizational voice **AETHER X GLOBAL** (short **AETHER X**). Omit optional assistant/vendor-generated signatures, generator badges and tool co-author trailers from published drafts. **Never** misrepresent the real GitHub actor or author, impersonate a person, rewrite history, suppress mandatory notices or disclosures, alter tests/audit provenance, or claim human-only work without proof. Preserve upstream contribution rules, security/review/publication gates, licenses and truthful answers to provenance questions. Maintain detailed tool/evidence records internally when required. Public guidance: https://github.com/AETHERXGLOBAL/.github/pull/27 ; corporate operational decision: AETHERXGLOBAL/aether-x-governance PR #17. This local adoption takes effect only after actual review and merge of this PR; it grants no new permissions.