diff --git a/src/sentry/spans/consumers/process_segments/message.py b/src/sentry/spans/consumers/process_segments/message.py
index 7c0bf9f27193..0b42cac84938 100644
--- a/src/sentry/spans/consumers/process_segments/message.py
+++ b/src/sentry/spans/consumers/process_segments/message.py
@@ -134,7 +134,10 @@ def _process_segment(
         return []
 
     # Always attempt title generation, even when enrichment is skipped below.
-    spawn_conversation_title_generation(unprocessed_spans, project)
+    try:
+        spawn_conversation_title_generation(unprocessed_spans, project)
+    except Exception:
+        logger.exception("spans.process_segments.title_generation.error")
 
     if skip_enrichment:
         return [make_compatible(span) for span in unprocessed_spans]
diff --git a/tests/sentry/spans/consumers/process_segments/test_message.py b/tests/sentry/spans/consumers/process_segments/test_message.py
index 17156bc16b99..37d4e410f172 100644
--- a/tests/sentry/spans/consumers/process_segments/test_message.py
+++ b/tests/sentry/spans/consumers/process_segments/test_message.py
@@ -185,6 +185,18 @@ def test_enrich_spans_no_segment(self) -> None:
             assert span["op"]
             assert span["hash"]
 
+    @mock.patch.object(message_module, "spawn_conversation_title_generation")
+    def test_title_generation_failure_keeps_segment(self, mock_spawn: mock.MagicMock) -> None:
+        mock_spawn.side_effect = UnicodeEncodeError("utf-8", "hi", 0, 1, "surrogates not allowed")
+        spans = self.generate_basic_spans()
+
+        with mock.patch.object(message_module.logger, "exception") as mock_log:
+            processed_spans = process_segment(spans)
+
+        assert len(processed_spans) == len(spans)
+        mock_spawn.assert_called_once()
+        mock_log.assert_any_call("spans.process_segments.title_generation.error")
+
     def test_build_shim_event_data_supports_legacy_profile_id(self) -> None:
         segment_span = build_mock_span(project_id=self.project.id, is_segment=True)
         segment_span["hash"] = "hashed-segment"