diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index b29befd8b94c..c469b6b13997 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1011,7 +1011,7 @@
   "google-shopping-merchant-order_tracking-v1beta+FILLER": "0.0.0",
   "google-shopping-merchant-products": "0.4.0",
   "google-shopping-merchant-products+FILLER": "0.0.0",
-  "google-shopping-merchant-products-v1": "0.5.1",
+  "google-shopping-merchant-products-v1": "0.6.0",
   "google-shopping-merchant-products-v1+FILLER": "0.0.0",
   "google-shopping-merchant-products-v1beta": "0.10.1",
   "google-shopping-merchant-products-v1beta+FILLER": "0.0.0",
diff --git a/google-shopping-merchant-products-v1/CHANGELOG.md b/google-shopping-merchant-products-v1/CHANGELOG.md
index 915e7488dbed..1a8d16fd3dff 100644
--- a/google-shopping-merchant-products-v1/CHANGELOG.md
+++ b/google-shopping-merchant-products-v1/CHANGELOG.md
@@ -1,5 +1,11 @@
 # Changelog
 
+### 0.6.0 (2026-04-10)
+
+#### Features
+
+* a new field `base64_encoded_name` is added to the `Product` message ([#33819](https://github.com/googleapis/google-cloud-ruby/issues/33819)) 
+
 ### 0.5.1 (2026-04-08)
 
 #### Documentation
diff --git a/google-shopping-merchant-products-v1/lib/google/shopping/merchant/products/v1/version.rb b/google-shopping-merchant-products-v1/lib/google/shopping/merchant/products/v1/version.rb
index 870d56da8291..1128ca7c1af6 100644
--- a/google-shopping-merchant-products-v1/lib/google/shopping/merchant/products/v1/version.rb
+++ b/google-shopping-merchant-products-v1/lib/google/shopping/merchant/products/v1/version.rb
@@ -22,7 +22,7 @@ module Shopping
     module Merchant
       module Products
         module V1
-          VERSION = "0.5.1"
+          VERSION = "0.6.0"
         end
       end
     end
diff --git a/google-shopping-merchant-products-v1/snippets/snippet_metadata_google.shopping.merchant.products.v1.json b/google-shopping-merchant-products-v1/snippets/snippet_metadata_google.shopping.merchant.products.v1.json
index 5d7acc25ea4b..f1e4b2663ebb 100644
--- a/google-shopping-merchant-products-v1/snippets/snippet_metadata_google.shopping.merchant.products.v1.json
+++ b/google-shopping-merchant-products-v1/snippets/snippet_metadata_google.shopping.merchant.products.v1.json
@@ -1,7 +1,7 @@
 {
   "client_library": {
     "name": "google-shopping-merchant-products-v1",
-    "version": "0.5.1",
+    "version": "0.6.0",
     "language": "RUBY",
     "apis": [
       {