diff --git a/frontend/src/actions/analytics.ts b/frontend/src/actions/analytics.ts
new file mode 100644
index 0000000..da0d9a6
--- /dev/null
+++ b/frontend/src/actions/analytics.ts
@@ -0,0 +1,24 @@
+"use server";
+
+import { getMongoClientPromise } from "@/lib/mongodb";
+
+const COLLECTION = "job_apply_clicks";
+
+export async function trackApplyClick(job: {
+  jobId: string;
+  jobTitle: string;
+  companyName: string;
+}) {
+  try {
+    const client = await getMongoClientPromise();
+    const db = client.db();
+    await db.collection(COLLECTION).insertOne({
+      jobId: job.jobId,
+      jobTitle: job.jobTitle,
+      companyName: job.companyName,
+      clickedAt: new Date(),
+    });
+  } catch {
+    // Non-critical — don't surface tracking errors to the user
+  }
+}
diff --git a/frontend/src/components/jobs/job-details.tsx b/frontend/src/components/jobs/job-details.tsx
index 781b85f..076d353 100644
--- a/frontend/src/components/jobs/job-details.tsx
+++ b/frontend/src/components/jobs/job-details.tsx
@@ -17,6 +17,8 @@ import JobDetailsLoading from "@/components/layout/job-details-loading";
 import JobSummary from "@/components/jobs/job-summary";
 import { upsertLocalStartedApplication } from "@/lib/local-applications";
 import { addApplication } from "@/app/my-applications/actions";
+import { trackApplyClick } from "@/actions/analytics";
+import { sendGAEvent } from "@next/third-parties/google";
 import Link from "next/link";
 import { useSession } from "next-auth/react";
 
@@ -50,6 +52,18 @@ export default function JobDetails() {
   const handleApplyClick = () => {
     window.open(selectedJob.application_url, "_blank");
 
+    trackApplyClick({
+      jobId: selectedJob.id,
+      jobTitle: selectedJob.title,
+      companyName: selectedJob.company?.name || "Unknown",
+    });
+
+    sendGAEvent("event", "apply_click", {
+      job_id: selectedJob.id,
+      job_title: selectedJob.title,
+      company: selectedJob.company?.name || "Unknown",
+    });
+
     if (session?.user) {
       addApplication(selectedJob.id, {
         jobId: selectedJob.id,