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fix(brand): Align UI copy guidance with current standards - #189

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fix/brand-sentence-case
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natemoo-re wants to merge 3 commits into
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fix/brand-sentence-case

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@natemoo-re

@natemoo-re natemoo-re commented Nov 2, 2026 •

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Align the brand-guidelines skill with Sentry's in-app content and voice guidance. Use sentence case throughout, preserve product names and acronyms, and correct button examples.

Limit personality to appropriate moments, require actionable empty-state copy, and reserve loading-state humor for waits of 30 seconds or longer. Match the guidance on punctuation, dashes, and established CTA terms. Replace advice that turns uncertainty into certainty, and link directly to the current guides.

Reflect the brand voice guide in conversational, calm writing without sales pressure. Keep humor brief, dry, and directed at shared developer struggles, without forcing jokes or mocking users. Allow deliberate understatement such as "not bad" while simplifying confusing negation.

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