Name		Name	Last commit message	Last commit date
Latest commit History 2 Commits
README.md		README.md
cluster_data_n2.csv		cluster_data_n2.csv
customer_segmentation.ipynb		customer_segmentation.ipynb
data_fix.csv		data_fix.csv
marketing_campaign.csv		marketing_campaign.csv
reduce_dataset.csv		reduce_dataset.csv
scaled_dataset.csv		scaled_dataset.csv

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Customer-Segmentation-Clustering-

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An advanced analytics project that leverages K-Means clustering alongside Principal Component Analysis (PCA) for dimensionality reduction. This solution segments customers into distinct groups, enabling targeted marketing strategies and deeper insights into customer behavior for enhanced business decision-making.

data-science machine-learning clustering dimensionality-reduction profiling

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