Digital Experience | Websites, measurement and digital systems
I build and run the websites and digital systems that help businesses market, sell and support their products. My work connects content, web development and measurement from the initial business need through delivery and ongoing improvement.
Open to remote Digital Experience Manager opportunities.
I run three industrial B2B sites that help customers find, evaluate and use technical products. At the web handoff, I own customer-facing delivery and measurement. I built shared intake to track requests and decisions across releases, and automated reporting to make changes in usage and tracking easier to investigate.
Analytics HQ shows the reporting approach with synthetic data for a fictional company.
I proposed, priced and delivered a prospecting system for a cross-border industrial real-estate developer. The January 2026 handoff included a database of 1,121 prospects and 59 company research briefs, supported by a searchable workspace and automated reporting. The linked packet uses fictional company information and synthetic data.
I built and operate a bilingual product for travelers comparing US–Mexico border crossings. It publishes reported northbound wait times from CBP and keeps the data updated automatically.
DIGITO publishes free tools and source-backed insights and provides tailored work across go-to-market and ongoing digital operations. Projects can span research, websites and campaigns, measurement, reporting, workflows, automation, and small custom tools.
Selected tools:
- UTM Campaign Builder · campaign naming and tracking taxonomy
- SEO Studio · search and social metadata for content owners
- Lead Scoring Builder · weighted qualification models and tier thresholds
- Campaign Analyzer · multi-variant campaign comparison
- Brand Monitor · sample report with fictional brands and demonstration data
Compare handoffs, repeat contacts and program costs before committing to an AI rollout. Independent work sample with fictional starting values.
Inspect simulated responses, release blockers and a decision memo. Independent work sample using preset fictional scenarios.
Real-estate deal calculator built from a four-unit investment I co-ran. Models the full BRRRR cycle, stress scenarios, exit timing, and effective hourly return.
Interactive compound-growth and dividend-reinvestment simulator with recurring contributions, milestone tracking, and year-by-year projections.
Combines FDIC, CFPB, Census, and unbanked survey data into county-level financial-access and economic-distress scores for county-level comparison.
Python tool that generates configurable, data-driven investor pitch decks. The public sample uses a fictional residential fund.
My technical learning goes back to at least 2016. I have applied it in professional web operations since 2019. Recent AI-assisted work builds on that foundation.
- 2016–2018. Business and web foundations. BBA in Marketing at UTEP, Codecademy study, HubSpot Inbound training, and freeCodeCamp Responsive Web Design. Microsoft Software Development Fundamentals and CIW Site Development Associate followed in 2018.
- 2018–2019. Software development and IT. Software Development coursework at WGU and an IT internship at Basemate. Full-stack training at LEARN Academy in 2019 covered JavaScript, React, Rails, PostgreSQL and Git. The training included 480+ hours. Historical credentials include CompTIA A+ and Project+.
- 2019–2023. Professional application and continuing study. Web operations at SeeScan since November 2019. Continuing study included WordPress, technical and international SEO, UX content strategy, and introductory DataCamp courses in data science and machine learning.
- 2024–2025. UX and analytics. Product-design study through Uxcel, CS50 study, and the Google Data Analytics Professional Certificate, completed in April 2025.
- 2026. Data, integrations and applied AI. Further coursework in relational databases and APIs, alongside AI-assisted SQL projects, reporting systems, research tools and independent web products.
Early work included collaborative React classroom projects in 2019.
Digital Content · Web Operations · CMS / WordPress · Digital Analytics · GA4 · Google Tag Manager · Technical SEO · Looker Studio · Python · SQL · DuckDB · AI-assisted Workflows · REST APIs · GitHub Actions · English / Spanish
SQL coursework and AI-assisted project work include analytical queries in VerdeAzul using joins, aggregations, CTEs and window functions.